Dear Fellow Business Owner,
I have a lot of friends that put their time, hearts, blood, sweat, and tears into their businesses. It’s their life, as I imagine that it is yours.
Their business is a reflection of THEM…not just a service or a paycheck. So when you hear that you’ve lost a client to someone who purposely under-bids you just to get that client, let’s face it…it burns. Not just your pocketbook, but to the very depths of your soul.
“Am I not good enough?”
“Why don’t they like me?”
“What did I do wrong?!?”
Questions like these are likely to run through your brain. Or perhaps you go all out through the five stages of grief. But remember that it’s up to you to pull yourself out.
Just like a relationship, people are either going to appreciate you, or they’re not. And the reasons whether they do or not depends on the person. It comes down to priorities. And those that don’t appreciate you aren’t worth getting upset about. You’re not going to please everyone. Not everyone has to be your friend. Quality. Not Quantity.
When you feel yourself getting dragged down trying to figure out why someone chose the cheaper option, try to remember why you do what you do. What you love about it. The fire that drove you to take the leap to leave a 9-5 job and the security of knowing you can pay your rent and feed your family.
For me, photography is my life. Even if I didn’t get paid, I would still do it. The love will always be there – it’s been there since my parents handed me a Kodak at the ripe old age of 2. I have the vision of a photo my dad took of me holding it on the front steps of our house next to my sister ingrained in my head. You can feel my excitement and love through that shot. When I start to let the business side take over and the worry of money, I find myself going downhill, and it honestly does affect my business.
Re-focus that energy to improve yourself. Not in spite of that client that you lost…that client was never yours to begin with. But to give more to those who admire and appreciate you. And more importantly, for yourself.
Because YOU are the reason that you are successful. Not your pricing. Not your income. Don’t let someone who doesn’t appreciate you tell you differently.